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National Geographic Channel Programming Featured on TidalTV(TM): NGC content to be available upon the beta launch of TidalTV, a new



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BALTIMORE & NEW YORK (Business Wire EON) April 17, 2008 -- TidalTV will offer consumers free and instant online access to professionally produced video programming via its streaming, browser-based broadband platform. NGC programming will be available within TidalTV's channel lineup, as well as within its library of on-demand content.

"We are dedicated to providing our viewers with the highest-quality, most entertaining and most informative video content," said Mollie Spilman, chief executive officer of TidalTV. "National Geographic Channel delivers on all accounts - with original, entertaining and info-rich content of the utmost quality. We are excited to be able provide our viewers with some of the very best programming available today."

ABOUT TIDALTV

TidalTV (www.tidaltv.com) is a broadband television platform featuring the best in professionally produced, branded programming. The TidalTV experience is designed to complement and enhance traditional television viewing through its unique combination of programmed and on-demand video with DVR-style controls. There is no application to download, no waiting for videos to load and no fees to pay - TidalTV provides its audience with a high-quality viewing experience that, like TV, is always on.

ABOUT NATIONAL GEOGRAPHIC VENTURES

National Geographic Ventures (NGV) is a wholly owned, taxable subsidiary of the National Geographic Society, one of the largest nonprofit scientific and educational organizations in the world. Founded in 1888 to "increase and diffuse geographic knowledge," the National Geographic Society works to inspire people to care about the planet. NGV includes National Geographic Television documentary production and distribution, National Geographic Television International, National Geographic Digital Media including nationalgeographic.com and Digital Motion (formerly the Film Library), as well as National Geographic Maps. NGV creates and distributes content across multi-platforms and media, providing outlets for the hundreds of scientific and expedition-based grants awarded each year. For more information, go to www.nationalgeographic.com.

ABOUT NATIONAL GEOGRAPHIC CHANNEL

Based at the National Geographic Society headquarters in Washington, D.C., the National Geographic Channel (NGC) is a joint venture between National Geographic Ventures (NGV) and Fox Cable Networks (FCN). Since launching in January 2001, NGC initially earned some of the fastest distribution growth in the history of cable and more recently the fastest ratings growth in television. The network celebrated its fifth anniversary January 2006 with the launch of NGC HD which provides the spectacular imagery that National Geographic is known for in stunning high-definition. NGC has carriage with all of the nation's major cable and satellite television providers, making it currently available to more than 67 million homes. For more information, please visit www.nationalgeographic.com/channel.



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